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SEO Lessons from ‘The Internship’
Whether you consider the film a product placement disaster or not, underneath the slanted portrayal of Google, The Internship does hold key lessons about providing value to the user. I don’t need to...
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International Marketing Tips from Historic Female Icons
Now I love my history; I’m terrible at remembering dates, but love the stories behind the events. And having an eye for the historical I’ve noticed a surge of female Google Doodles recently. Due to...
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How to Photograph a Fashion Event: Three Tips to Improve Your Photography
Events are a great way to get to know more about your clients, the industry they operate in and to meet relevant bloggers and journalists. In the fashion industry, events can be fast paced with lots...
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Viral Campaigns: The Recipe to Success
“Content goes viral if it spreads very fast on the internet, just like a flu virus would in real life. The content itself can be an article, a blog, a picture, or a video, but it must be very funny,...
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Contagious content: STEPPS and the Science of Shareability
Luck and cats. According to Jonah Berger, marketing professor at the University of Pennsylvania, these are the two most popular misconceptions about why content goes viral. As the author of Contagious:...
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Not All Online PR Needs To Be Done Online
Given the name, you’d be forgiven for thinking that all Online PR is done online. This is, in fact, not the case. Anyone working in Online PR can make much more of an impact by mixing elements of...
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Going Viral – The Mathematics Behind Content Marketing
How can you predict the potential market size of a viral campaign? Imagine you are hoping to initiate a viral campaign for a client. You’ve produced some great content, perhaps a highly polished...
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Ok Google, How Has Voice Recognition Impacted on Search?
I’m currently not typing this article but I’m sat at my desk dictating into my iPhone. Admittedly for the length of this blog article dictating is perhaps quite tedious and my Yorkshire accent causes...
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Should Infographics be the go to Content Option?
So, you’ve had a great idea for some content, you’ve researched a bunch of facts, and maybe interviewed someone. Now you have to decide how you’re going to put all that information together. What do...
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20 Tips & Tools to Give Your Creativity a Boost
It’s easy to think that there’s not much left that hasn’t been done before in terms of content and online PR ideas and keeping up with what’s happening gets harder with the abundance of media platforms...
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